The Top SEO Ranking Factors In 2019

The Top SEO Ranking Factors In 2019

In order for a website to be competitive, it has to be visible. That means the website should be optimized in such a way that search engines can’t wait to rank it on the first page. But with algorithms constantly changing and significant switches in user trends, what are the top SEO ranking factors in 2019?

This is a very good question to ask if you have a website you want to turn into a success. It’s important to stay updated with the changes. Seeing as the evolutionary process of search engines will no doubt continue with more speed and urgency, it’s also how you maintain your edge as a website owner. Now, these ranking factors for 2019 can serve you well if you execute them just right.

A Secure And Functional Website

Even though users jump from one trend to the next, there are certain things they expect as a basic given. One of these things is a secure and functional website. Due to some big security breaches, it’s only natural that users want to feel safe when browsing a site. So, security has to be a priority at all times.

At the same time, the site needs to be functional. When users click on a link it should take them where they want to go. And it should be incredibly easy to interact with the site when it comes to subscriptions and/or registration process. Try to make it as user-friendly, secure, and functional as possible.

Quick Loading Speed On All Devices

With internet speeds always getting faster, it creates another fundamental expectation from users. More specifically, they don’t want to wait for a website to load. Users want the site to pop up the moment they click. And when a site takes more than two seconds, there is a big risk of losing valuable traffic.

But the loading speed shouldn’t just be relevant for specific devices. It is recommended to always keep mobile devices in mind when optimizing the site, which brings up a closely-related factor.

Responsiveness To Mobile Platforms

Just like the site should be able to load quickly across all devices, it also needs to adapt properly. This is usually part of the design of the site. And the ability to accommodate the extensive range of devices available on the market today has to be prioritized.

The consequences of not having a mobile-friendly site are pretty simple and straightforward. For starters, search engines will drop it from mobile searches altogether. Why? Because the site won’t provide a good user experience, which is what search engines are all about – giving the user the best experience possible.

Strong Content And Keywords

Always pay attention to the type of content you are posting. This includes the keywords. Because it is without a doubt a fundamental ranking factor in 2019. Websites simply can’t afford to post sub-par content using irrelevant keywords. Not only does it prevent the site from gaining visibility, but it can even lead to losing it.

Technical SEO Strategies

Not everything about SEO happens where everyone can see it. Crawlers will also index areas of the site users don’t get to see. For example, the plugins for the site play a vital role. Installing the wrong plugins or having too many can have an adverse effect.

Unfortunately, back-end SEO strategies require more skill and knowledge to address properly. Website owners that don’t know what they are doing in this area can potentially cause more damage.

Off-Site Channels

If you really want to get the edge in terms of visibility, consider all your off-site channels. These will include link building and social media. Both can be powerful sources of traffic, while link building can increase authority and online presence.

But you have to use the right approach for both channels. Search engines have made link building more complex, and social media users are very picky about the profiles they like and follow.

A Great Overall User-Experience

The best advice anyone can give you as a website owner is to provide a great overall user-experience. The longer you can keep users around, the more search engines will take note. Few things are as powerful as user-engagement, so keep your bounce rate in check.

4 Differences Between Search Engine Optimization And Search Engine Marketing

4 Differences Between Search Engine Optimization And Search Engine Marketing

Search engine optimization (SEO) falls under the umbrella of search engine marketing (SEM). These are strategies that are used in the digital marketing arena to increase traffic and online visibility of websites.

It is far easier to describe the similarities between SEO and SEM than it is the differences:

  • Both are designed to increase traffic or visitors to a website.
  • Both increase online visibility.
  • Both aim to increase search engine results page (SERP) ranking.
  • Both use digital or online methods to market a website.
  • Both use on-page and off-page techniques as part of an overall strategy.
  • Both types of strategies involve a number of different techniques that are most effective when used in concert with one another and tailored to the unique needs of a specific website.

1. Organic Vs. Non-organic

SEO focuses mainly on using organic digital marketing techniques to drive traffic to a website naturally. These techniques are also referred to as “white hat” SEO techniques and rely primarily on understanding and working with search engine algorithms to increase search engine rankings.

While there are “black hat” SEO techniques available, these often do more harm than good and will negatively impact rankings in the long run and could even result in the banning of a web page or website by a search engine.

SEM, on the other hand, does not rely purely on organic methods to drive traffic to a website. It mixes both organic SEO methods as well as other strategies that will increase the online visibility of a website.

2. Paid Vs. Unpaid

SEO does not use paid for advertising in order to drive increase website traffic. As mentioned above, it relies mainly on organic methods to increase website traffic rather than using paid strategies.

The main aim is to improve search engine rankings and paid advertising does not have a great impact on this goal and in some cases, may even have a negative impact.

The latest research shows that ads placed by search engines for specific sites are more likely to be ignored by search engine users than organic results.

SEM does use paid advertising in order to enhance the online visibility of a website. There are different types of strategies that they use with regards to paid advertising.

Placing ads directly with search engines ensures increased visibility as do adverts placed on other websites. Advertising plays a big role in marketing and using it the right way in digital marketing can reap big rewards.

3. Cost Vs. Value

SEO is considered to be the most cost-effective marketing strategy available – both in the digital and traditional sense.

Some techniques can be employed on a DIY basis making it available to everyone while others may require the assistance of an SEO consultant agent or marketer.

However, the long-term value of using an expert in SEO does provide greater value for money and it is recommended to achieve the best results.

SEO provides a high return on investment.

Unlike SEO, SEM can be quite costly. Every aspect of an SEM will need to be paid for and it includes paid for advertising. However, this does not mean that it does not provide value for money and is a very effective marketing strategy to increase online visibility.

Not every business will have a budget for SEM.

4. Long-Term Vs. Immediate Results

SEO is a long-term, ongoing marketing strategy that takes time to show results. Although in some cases an increase in search engine ranking can be quick, it may take time to achieve a first-page ranking or that coveted #1 spot on a results page.

The results are however consistent and easy to maintain meaning the strategy will provide a good foundation for sustainable rankings well into the future.

SEM techniques can show an immediate increase in online visibility. In addition, the long-term results of SEO ensure that the strategy is also maintainable over the long-term.

The main difference between the two is that SEO focuses on increased search engine rankings whereas SEM aims to increase total online visibility – both with the overall goal of driving greater volumes of traffic to a website.

Although SEO can be used as an independent digital marketing strategy, it will provide the greatest value as part of an integrated SEM campaign. In the same way, SEM will provide the most effective results when using SEO as part of a comprehensive marketing strategy.

If you need a little more information on the differences between SEM and SEO, here’s a brief video that goes over some other areas not covered here: