What is SEO – Intro Guide to Search Engine Optimization?

What is SEO – Intro Guide to Search Engine Optimization?

SEO is a modification done in your web site coding, design, structure or, the content in an attempt to achieve a higher ranking in search engines.

You can enforce search engine optimization on your website when designing it. You can also perform search engine optimization after a website has been designed. The technique can be used in developing a website, which is search engine friendly.

The method for receiving the search result is not the same for each search engines. The search engine will apply many techniques in indexing of the web pages including its directory. You will be tracking all changes happening in the search engine operation if you want to get search results.

The process of search engine optimization includes the optimization of the following items:

  • Analyzing Site
  • Site Designing
  • Promotion of website and
  • Maintenance of website.

For your website to rank high. You need to design your website both human-friendly and search engine friendly… it is very important to optimize your website in the right way, for you to succeed in online business. With a high ranking in the major search engines, you will be able to attract many clients. You need a good strategy to optimize your website.

Search Engine Optimization Strategy

Everyone wants their site to be on the first page of the search engine results. This requires a strong search engine optimization strategy.

The increase in traffic comes from high search engine ratings. This can be the deciding factor in whether your business becomes highly successful.

Here, we’ll discuss some of the best search engine optimization strategies and how you can implement them on your site.

On-Page Optimization

On-page optimization is one of the oldest search engine optimization strategies. It has also become one of the least effective strategies. There was a time when this made an enormous difference in your site’s ranking.

Keyword optimization, deep navigation, the use of alt tags on images, SEO-friendly links, title tags, and SEO-friendly code are all examples of on-page optimization.

Using Article Marketing

Another time-tested and highly effective search engine optimization strategy is article marketing. In this method, you will publish articles that focus on a single keyword, and provide a link to your website.

Then, you submit these pieces to article directories, where they will be free for others to use in exchange for the link-back. These links back to your site are picked up by the search engines.

Trusted Site Back Links

While you can get backlinks through article marketing, you can get even better backlinks from what are known as trusted sites. These sites are considered authoritative by Google.

For instance, all .gov and .edu domains are trusted sites. Major information resources and forums, as well as high-level directories such as Yahoo and DMOZ, have trusted sites too.

Practicing Link Baiting

When you post high-quality content that many people wish to share, this is the search engine optimization strategy known as link baiting. For instance, if you run a cooking site, you could write an article about the Top 100 Meals for Under $5.

Writing such an article can be time-consuming, but, you would establish yourself as an authority in your niche, and get noticed by many other websites.

Marketing with Social Media

Social media is the new big thing in marketing, even though many marketers use it poorly. The idea is that you will establish your business as an authority and build name and brand recognition using such sites as Twitter, Facebook, and LinkedIn.

Using Viral Marketing

In a manner similar to link baiting and social media marketing, viral marketing focuses on drawing visitors to you. It is hard to measure the effects of viral marketing as a search engine optimization strategy.

But, it can be among the most useful strategies. Several viral marketing ideas for the campaign include posting YouTube videos, distributing free reports, building squeeze pages and, giving away software. You need to use as many of these strategies as you can, together, if you want to take advantage of the free traffic that is available. You need to develop a long-range, explicit plan for how you want to get your site to the top of the search engines.

Don’ts of SEO (Search Engine Optimization)

The following things, you must keep in mind while optimizing any website.

Don’ts —


Don’t use cloaking techniques. Cloaking is when you make two different pages, one for the search engines and one for the viewer. In short search engine sees the page which is made for getting listed in search engine but when you click on that page it will automatically redirect to a new page.

Invisible TEXT

Do not put invisible text on any pages of your website. The search engine can easily detect this and it will kick you back. This is absolutely NOT ALLOWED. Never put your background and your text color the same “for example” black color background and black color text.

Google may ban you permanently. Many peoples are doing this to get their website TOP listed but this will permanently ban your website. So Invisible TEXT is STRICTLY NOT ALLOWED


Do not spam for the promotion of your website.

Submitting too many pages at the same time is strictly not allowed. Google will definitely kick you back if you submit too many pages at the same time. It is OK to submit 6-7 pages at the same time.

Do not change your Index OR default (Home) page (NEVER EVER)

Never change your home page completely, if you do this Google will kick you back. Minor changes are allowed but if you do major changes you stand a good chance of losing your rank in Google. Do not change your home page completely.

If possible do not link to non-relevant websites. Google pays attention to backlinks. If you link to the non-relevant website it will not increase you’re your page rank.


A title is a focal point for the content which is written inside your page. SEO will offer the major idea written on the page. When a search engine is searching for any given topic, it normally checks title together with the subtitle of the given page first.

Thus it is essential to provide a proper title and the subtitle, you can consider using a relevant keyword that is useful in the Title. However your title should not be very long, it should be 80 characters in length. A relevant and short title can assist in ranking high in search engines.